Thursday, 31 October 2013

Veronica Roth's ALLEGIANT Breaks First Day Record, Tops Best-Seller Lists

Congrats to Veronica Roth on the success of ALLEGIANT!

Publishers Weekly reports: "In what was the largest ever first-day sales figure for HarperCollins, Veronica Roth's YA novel Allegiant sold 455,000 copies globally across all formats on its publication day, October 22. The book had an announced two-million-copy first printing.

Anticipation mounted in the month leading to the publication of the final instalment in Roth's Divergent trilogy. Pre-orders set house records, and bookstores across the country hosted midnight publication parties to celebrate the book's release. 

HarperCollins put muscle behind its publicity and marketing efforts, both before and after publication. Roth was met by a sold-out crowd of 800 at the book's kick-off at the 92nd Street Y in New York City on publication day. Twelve hundred attended an evening event on October 23 at the Dallas Barnes and Noble, with fans lining up as early as 4:30 a.m."

ALLEGIANT is number 1 on the USA Today Best Sellers List, the Apple iBooks paid Best Sellers, and Katherine Tegen (publisher) reports it's topped the New York Times Best Sellers List too.

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