Thursday, 27 March 2014
DIVERGENT the Number 1 Movie in America
Everybody pat yourselves on the back, because DIVERGENT is currently the Number 1 movie in America with
"Recognizing that this potential franchise was a key part of the company's long-term prospects, Summit Entertainment (a Lionsgate company) executed a blockbuster-level marketing campaign for Divergent. While it wasn't explicitly stated in marketing material, Divergent was essentially sold as the heir to the Twilight and Hunger Games franchises. That may have made the movie look derivative to some people, but it did manage to connect with many outside of the book's fanbase: only half of the audience read the book ahead of time, which compares favorably to Twilight (74 percent) and The Hunger Games (76 percent)."
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